Music videos represent a crucial part of the music industry. Artists owe their careers to music videos as they are being given the chance of impressing to the public not just with their vocal talent, but also with their looks or moves.
Thirty years ago, music videos used to be less important then it is nowadays. MTV (Music Television) was the phenomenon that gave so much power and importance to the music video. MTV started broadcasting in 1981 in the USA and it marked the beginning of the music video's ruling over the music industry. The first video ever played on MTV was 'Video Killed the Radio Star' by The Buggles. As MTV was broadcasting 24-hour-a-day music, music videos were needed to be produced. Consequently, the music video began to play an important role in an artists' careers. It is considered that even Madonna's career has been greatly influenced by her videos that presented a sexy, appealing look for the artist.
MTV has been highly controversial: some saw it as the beginning of an amazing, new, fresh era in music, others considered it to mark the end of true musical talent, as artists have been become more appreciated for their looks instead of their vocal abilities.
Nowadays, the music video is as important as the song itself, sometimes even deciding the success of a song or artist. It seems that the music 'gurus', corporate managers, have realised the potential of using female sex-appeal in music videos, therefore this feature is being used excessively as it is more popular for the public.
The birth of the music video has created a new type of directors: video directors. MTV started even listing directors with video credits and this profession has become more and more popular. It seems that even video directors admit the fact that a music video is secondary to the song itself.
The music video is eventually just a work of advertising, destined to sell a product: the song.
Extracts from Ispas Marin - EzineArticles.com
Thirty years ago, music videos used to be less important then it is nowadays. MTV (Music Television) was the phenomenon that gave so much power and importance to the music video. MTV started broadcasting in 1981 in the USA and it marked the beginning of the music video's ruling over the music industry. The first video ever played on MTV was 'Video Killed the Radio Star' by The Buggles. As MTV was broadcasting 24-hour-a-day music, music videos were needed to be produced. Consequently, the music video began to play an important role in an artists' careers. It is considered that even Madonna's career has been greatly influenced by her videos that presented a sexy, appealing look for the artist.
MTV has been highly controversial: some saw it as the beginning of an amazing, new, fresh era in music, others considered it to mark the end of true musical talent, as artists have been become more appreciated for their looks instead of their vocal abilities.
Nowadays, the music video is as important as the song itself, sometimes even deciding the success of a song or artist. It seems that the music 'gurus', corporate managers, have realised the potential of using female sex-appeal in music videos, therefore this feature is being used excessively as it is more popular for the public.
The birth of the music video has created a new type of directors: video directors. MTV started even listing directors with video credits and this profession has become more and more popular. It seems that even video directors admit the fact that a music video is secondary to the song itself.
The music video is eventually just a work of advertising, destined to sell a product: the song.
Extracts from Ispas Marin - EzineArticles.com
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