Audience Research: Questionnaire Results

After giving out my questionnaire here are a summary of the results
1) What makes a good music video and why?
Males answered:

• Good song with a film styled video (short film) and good looking girls!
• Video which makes sense and goes along with the song and should be well directed and suit the mood of the song.
• Another male agrees with the previous answer and says the video should go well with the song as it is the song we want to hear, the video adds visuals.
• The video should be visually stimulating.

Females answered:

• Actors acting a scene and the story behind it should help you understand the song more
• Again the thought is that the music video with a storyline which relates to the the song, they particularly hate it when a song with meaningful lyrics as a video which doesn't live up to expectations
• Lots of dancing because it seems modern and gives a better message.
• Relevant to the music - to be able to follow the story of the lyrics in the song.
• Narrative which is relative to the song and some abstract videos because they are interesting to watch.

From the answers given to make my music video appear good to the audience, I am going to incorporate a relevant narrative to go along with the song, the visuals I use will be interesting to watch, I may incorporate some dancing but not alot as I want to stay close to the storyline and try to get "good looking girls" to starr in the video to keep the male audience happy!


2) What music channel do you watch them on? and format?
Music Channels on the TV seem to be popular such as Viva, 4music and the sky channels
Watching them on the internet is popular too mainly youtube and itunes.


3) Which type of music videos do you prefer?
Performance: 4/9 reasons are: to see the artist(s) of the song, more entertaining and interesting to watch.
Narrative: 8/9 reasons are: helps to understand the song, tells a story, brings meaning to a song and makes it more visually interesting (this option was mainly paired with performance)
Abstract: 1/9 reasons are: more interesting to watch.


From the answers given I am going to make a performance and narrative video, to give the song a storyline interwoven to make it more visually interesting.


4) How often do you watch music videos?
Once a day: 2/9
Once a week: 1/9
More than once a week: 2/9 
4-5 times a week: 3/9
Less than once a week: 1/9


From the answers given I need to make my music video watchable and people wanting to watch it again as watching music videos frequently is highly popular


5) What's your favourite genre of music?
Pop, Hip Hop, R n B, Rock, Baseline, Dub step, Basement, Reggae, 60's Rock, Classic Rock, Christian, Punk


From the answers given I know my chosen song and genre will work well as people have a variety of taste. 


6) What's your ultimate favourite music video and why?
Chase and Status plus Plan B Pieces - likes the narrative of the girl getting revenge
The Beatles I am the Walrus - because its surreal
Taylor Swift Love Story - loves the story telling within
Pixie Lott Gravity
Cee Lo Green Forget You and Katy Perry California Gurls - they are both amazing, Cee Lo Green's is very clever and relates well to me and Katy Perry is just eye candy! 
SFH 3000 miles away - they had a tiny budget but still manages to create and impressive set, good props and interesting narrative
Rihanna Rude Boy - it goes well with the song, interesting to look at
A-ha Take on me - follows a story, interesting visuals
Blur Song 2 - weird and entertaining.


7) For the song 'Feeling Good', what idea would you have for a music video?

• Narrative - happy person, having a good day maybe in love  
• Start with sky changing from day to night, as song gets powerful the scene needs to be like a thunderstorm then developing into a new life, trees producing blossom
• A smiley singing sun
• Performance from the artist with a narrative about someone who is happy and feeling good
• Day which goes well, man as a good feeling, dressed in a suit.
• Guy having a good day from the moment he wakes up til the end of the day
• Happy people laughing
• Calm peaceful setting maybe focus on nature or tell the story of a couple in love, romantic times.

From the answers given I am going to incorporate a love story, go from when he wakes up, have a peaceful setting, use a performance and the narrative will be happy have smiles and laughing. 


8) When you think of Michael Buble what do you expect to see in his music videos?

• Him on stage mostly
• Him singing, performance with a narrative interwoven
• Big Band and a storyline
• Himself in a suit, good looking girls and an old fashioned mic
• Performance of song with an audience
• Brass Band
• Swing Band, suit, posh party
• Romantic storyline - girl meets boy

From the answers given I am going to use the performance aspect with him wearing a suit and incorporate some kind of musical instrument to make it relevant to Michael Buble and use the love story narrative of girl meets boy.

9) Where would you expect to see his music videos?
Magic, 4 music, Tophits, Smash hits, Viva, MTV, Youtube, Heart, VH1, Music Charts 

10) When you buy an artist's album what you expect to see on it?

• Artist on the front in a bright costume in a weird fashion
• Artist in dramatic pose
• Picture of the main person in the video along with words and maybe picture effects
• Imagery for the meaning of the album name
• Artist on the front
• Artist, their name, bar code, coloured background
• The artist
• Pictures of the artist, snap shot from the video, list of songs
• Cool artwork e.g. like roxy music covers, blur cartoons

From the answers given this will help me create the print artifacts later as it gives me typical conventions so mine design will look realistic.